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5 focus areas for sustainability in 2022
Written by:
Elin Hillgren Mattsson
In times of crisis and rising costs, it's easy for long-term sustainability initiatives to be deprioritised. However, during 2022 and previous years, we have made decisions based on our values and 5 focus areas. This has meant we can honestly say that sustainability has remained one of our biggest priorities throughout 2022. So, what are our 5 focus areas? For us, everything is connected in a chain of support...
1. Support your core.
We exist to help people feel good – so they have the energy to do good things – both for themselves and for the planet. For decades, women's health in particular has been left behind, and we want to do something about that. Both by championing the cause and as a provider of food supplements.
2. Support your wellness.
Health is our core business. We want our customers to be healthy and happy, but looking after our employees is just as important to us. Motivated, healthy employees form our stable foundation and are crucial for carrying out our work seriously – including our sustainability efforts.
3. Support your inside.
Our products must be of high quality, and we work continuously to optimise them. The focus here is on the content and effectiveness of our products, while we constantly strive to reduce the impact their manufacturing has on the planet.
4. Support your outside.
Two of our main challenges are transport and packaging. Our products need to be protected to maintain their shelf life and effectiveness, and they must be transported responsibly. They also need to be sold in a way that makes it easier for the consumer to make sustainable choices – something we are working tirelessly on!
5. Support your relations.
Together with others, we can achieve the greatest impact. Our relationships form an ecosystem where we leverage each other's expertise. Our code of conduct is our guiding star for all types of collaborations.
