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ABOUT US
Vitamins and minerals aren't magic – they are a complement to food and exercise, and a tool to help you feel your best.
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Isn't it enough to exercise and eat healthily?
Yes, in theory. But the reality is that while our food contains fewer nutrients, we are eating more, moving less, and feeling worse. Combined with a balanced diet and a healthy lifestyle, food supplements can help provide you with the right conditions to feel good.
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39 years of industry experience
Great Earth was founded 39 years ago and has always been about more than just food supplements. Our vision, Good Life– Great Earth, is about a future where a life of wellbeing nourishes a better world – because we believe that when people feel good, the world feels better. We want to empower that change in everything we do. That's why we develop a wide range of needs-based food supplements, designed to help you strengthen and support yourself.
We have become known for our potent products and high quality, and the most common question we get is: 'which supplements do I need?'. This is why we developed a simple needs test that has become very popular.
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Sustainability + Quality: A True Partnership
For us at Great Earth, quality and sustainability go hand in hand under our vision 'Good Life – Great Earth'. We strive to offer products of the absolute highest quality that give you exactly what you need, while minimising the waste of the earth's resources through innovative solutions like refill packs and fibre-based lids. With an exceptionally low defect rate and a strong focus on transparency, we constantly work to unite human wellbeing with the planet's health in everything from product development to delivery.
To guarantee your peace of mind, we have taken our safety procedures a step further than most in the industry by certifying our entire operation according to ISO 22000. This means we control the entire value chain – from how we select raw materials to how we manage our warehouse and make management decisions. With almost 40 years of experience behind us, we see this certification as a common language for quality, allowing us to offer the same high level of safety and security in all our European markets.
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3 countries - over 1200 retailers
Our products have been developed and sold in Sweden for 39 years, and you can find them at both large and small retailers, online and in physical stores. We established ourselves in Finland in 2020 and in Norway in 2022.
You can find our retailers here.
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We help each other
create a better world
Our vision, Good Life — Great Earth, is about a future where a good life nourishes a better world – for people and the planet.
You've probably noticed what happens to the world when you feel good. Doesn't it look a little better? Happier and brighter? This is exactly what we want to build on.
We want to help you unleash your joy and strength, which then spreads to those around you, creating a chain reaction. Because when we feel good, we are simply better equipped to make the world a slightly better place.
Support yourself.