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Driving change in our industry
Written by:
Elin Hillgren Mattsson
Food supplements are based on finding the most powerful vitamins and minerals and concentrating them into an easy-to-take format. Sometimes, the most potent minerals are found far away. The long distances that products and raw materials have to travel is one of the climate challenges we share with others in our industry.
We work at the forefront
Just because the easiest option is to place production and manufacturing far away in other parts of the world doesn't mean it's always the right choice for us. In fact, we're not satisfied with that approach. We constantly strive to find better ways to produce our supplements without compromising on quality. Through innovation, fresh thinking, and new production methods, we aim to drive change in our industry.
The work is already underway
In 2022, we took a significant step by moving our production across the Atlantic, from the USA to Europe, with most products now manufactured in Scandinavia.
This effort involves finding new, powerful raw materials closer to home, as our
goal is to work with raw materials close to production, and to have production close to where the product will be consumed.
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One of the few certified in the industry
We are one of the first brands to be certified under 'Certified for self-care', a standard based on regulatory requirements and recognised food standards such as ISO 22000 and ISO 9001.
In a crowded market of food supplements and different brands, it can be difficult to know what to choose. First, you need to understand yourself and your body—what do you actually need? Perhaps thoughts like these come to mind: 'What is it I even need? Am I tired because I'm sleeping poorly, or am I deficient in something? Is my energy low because of poor sleep or too much stress? Maybe I sleep badly because I'm stressed, and that's why I always have stomach problems?'
Next, you need to figure out which food supplements to take based on your needs. If you need an energy boost, should you top up with B vitamins, Q10, or iron? And for that troublesome stomach, does it need good bacteria, or perhaps enzymes to help break down difficult foods?
Once you've got that far, it's time to decide which brand to choose. Here, the options are endless. This is where we feel confident in saying that we are one of the few certified brands, and we are committed to providing high-quality and safe supplements.
But what if you're still stuck on steps 1 and 2? We highly recommend taking our needs test to help you choose the right food supplements.
The future is ours
Looking ahead, we will continue to explore new packaging methods, reuse, and production techniques—all to reduce the amount of shipping required. Our ambition is to integrate circular thinking throughout the entire lifecycle of our products. We will also continue to monitor developments in our industry and others to ensure we always remain at the forefront.
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