Great Earth launches VitalVision: A new formula to help maintain eye health

One of Sweden's leading natural health companies is launching the food supplement VitalVision. VitalVision is specially developed to help maintain normal vision, and its formula is based on the world's largest study on age-related eye conditions, AREDS2.

As we age, our vision can change. Age-related changes in the macula[1] are one of the most common causes of vision impairment for Swedes over 65[2]. As a result, night vision can deteriorate, and it can become more difficult to read small text, for example. These changes can also be triggered by stress or fatigue.

AREDS2, the world's largest study on age-related changes in the macula, shows that the intake of certain antioxidants, vitamins and minerals can reduce the impact of ageing on vision and eye health. VitalVision is based on an eye vitamin formula supported by 10 years of clinical studies on age-related changes in the macula.

- Eye health is incredibly important. When we asked ophthalmologists and opticians what we could do, we at Great Earth received a very clear answer: develop a product that supports eye health and make it widely available so that together, we can help people see further into the future. We are very pleased and proud to now offer such a product on the Nordic market. Until now, there has only been one other product based on AREDS2, which was sold exclusively through opticians. We want more people to take their eye health seriously, which is why we took action and developed VitalVision, says Jorunn Wallton-Haaland, CEO of Great Earth.

[1] There is an area in the centre of the eye's retina called the macula. Many people are affected by macular degeneration (AMD), which is the most common cause of impaired vision in older people.

[2] Survey from the Swedish Opticians' Association