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Innovative Business Development — For a Sustainable Future
Written by:
Sofi Persson
Groundbreaking initiatives that create change
Great Earth has always strived to be a leader in innovative business development and sustainability. We believe it's possible to build a successful business while taking responsibility for our environment and fellow human beings.
One example of how we've succeeded in this is by introducing refill packs for our bestsellers. Although the refill concept has existed for a long time in other industries, we were the first on the Swedish market for food supplements. These products have been a huge success with consumers, and it's gratifying to see more of our industry colleagues now following our example.
Another innovative project was "Save A Pill", where we salvaged products that would have previously been discarded due to minor cosmetic imperfections or short expiry dates. By ensuring these products are used instead of being thrown away, we contribute to a more sustainable industry.
Solutions for personalised recommendations
We were also the first in Sweden to offer a fully digital solution for a needs analysis test. Using this service, you as a consumer can easily receive tailored recommendations on which products you need, avoiding the purchase of things you won't use. To date, over 340,000 tests have been completed, and it's inspiring to see other players in the industry now launching similar solutions.
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Curiosity and innovation drive the industry forward
Driving change isn't always about reinventing the wheel. By being curious about how other industries have tackled challenges and applying these lessons to our own business, we can innovate at a business model level. Of course, product-level innovation is also crucial for us to remain relevant, but it's by thinking bigger that we can truly make a difference and steer the industry in a sustainable direction.
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