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Save a Pill - innovative thinking to reduce waste
Written by:
Elin Hillgren Mattsson
All product companies experience some level of product write-offs due to crooked labels or packaging damaged during transport. We're no exception. Since the contents remain in perfect condition, we wanted to find a solution to avoid discarding these products. This led to the birth of our sustainability innovation, 'Save A Pill'.
Innovation from other industries
We've noticed that many consumers want the opportunity to choose products with minor imperfections. This is becoming increasingly common in other industries too. For instance, many of us have seen milk with a short expiry date available at a lower price in supermarkets. This is a development we love!
The inspiration for ”Save A Pill” comes from how other sectors are working to reduce waste by offering better prices and clear communication. This makes it easier for consumers to opt for these products. Since our product's contents are guaranteed to be perfect even if the packaging isn't, this model works exceptionally well for us.
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2,300 jars saved
In 2022, various reasons meant some products were at risk of being discarded. This ranged from packaging being damaged during transport, to us making product changes and needing to clear out the last remaining stock before a switch, to some products approaching their expiry date. Nothing unusual, really. Through 'Save a Pill', we successfully saved 2,300 jars, which reached you, our customers, and were put to good use instead of being thrown away.
Of course, our ultimate goal is to eliminate product waste entirely. However, it's currently impossible to guarantee that 100% of our jars will remain undented during shipping, or to predict exactly how many thousands of jars of every single product we will sell each week.
A part of our sustainability work
So why do we talk so much about 'Save a Pill'? Because it's a key part of the sustainability work we do every day, and it's important to us. Perhaps we can encourage another customer to choose something from 'Save a Pill' and, in doing so, save another jar. It's actually very rewarding to come up with new, simple, and beneficial initiatives that are good for you, for us, and for the planet.
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