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Christmas Gift of the Year - Food Supplements

, demands energy, focus, and a big dose of a 

 attitude. With Christmas just around the corner, it's time to start thinking about those special gifts that truly make a difference. And this year, the early odds suggest that a thoughtful and health-conscious present could take the top spot: 

Yes, you read that correctly. Amidst the list of AI assistants and emergency kits, food supplements are emerging as one of the favourites to be named 

! At Great Earth, we're not surprised – the growing trend towards health and wellbeing aligns perfectly with our philosophy.

Why food supplements are the ultimate Christmas gift

The Christmas gift of the year should reflect the times we live in and capture a newfound interest. In today's society, it's clear that our health is in focus. To give food supplements is to give the gift of 

Vitamins and minerals aren't magic – they are a complement to a healthy diet and exercise, and a tool to help you feel your best. 

Our vision, Good Life — Great Earth, is about a future where a good life nourishes a better world – for people and the planet.

You've probably noticed what happens to the world when you feel good. Doesn't it look a little better? Happier and brighter? That's exactly what we want to build on.

We want to help you unlock your joy and strength, which then spreads to those around you, creating a positive chain reaction. Because when we feel good, we simply have a better capacity to make the world a slightly better place.

Let's make Christmas 2025 a time to Support yourself and everyone we love, with gifts that provide energy and wellbeing for the new year ahead.

Christmas Gift of the Year 2025 - Food Supplements

Årets julklapp 2025 - kosttillskott

Our products for digestive health:

More about digestive health: 

Food for a Happy Gut: Tips for a Healthy and Balanced Gut Flora

The food we eat has a direct impact on our digestive health and well-being. A healthy gut is crucial for our overall health, and by eating the right foods, we can create the conditions for a healthy and balanced gut flora.

In this article, you'll find tips on foods that can promote a good gut feeling and optimise your digestive health. We'll also cover foods that are gentle on the stomach and can help prevent issues like constipation or bloating.

Fibre is like a superhero for your gut! It nourishes the good gut bacteria, contributes to regular bowel function, and can even help prevent certain digestive problems.

Probiotics, or live cultures, are the good bacteria that live in our gut. They contribute to a healthy gut flora and can help soothe digestive discomfort, diarrhoea, and constipation.

Prebiotics are like food for the good gut bacteria. They stimulate the growth of probiotics and contribute to a healthy gut flora.

Besides eating the right food, there are other things you can do to promote a good gut feeling:

By eating a diet rich in fibre, probiotics, and prebiotics, drinking enough water, exercising regularly, managing stress, and getting enough sleep, you can create the conditions for a happy gut and a healthy gut flora. 

Remember, a healthy gut is a vital part of good health and well-being.

Bra mat för magen - Vilken mat är bra för magen?

Shop the supplements in this guide:

More guides on nutrition and food supplements: 

In a world where health is a priority but time is short, food supplements have become indispensable allies in our pursuit of well-being and optimal performance. Sometimes, it can be challenging to get enough nutrients from our diet alone. That's why food supplements can be a great addition to ensure the body receives the nutrients it needs. In this guide, we've gathered the best food supplements for fitness and health, developed in collaboration with our product and quality expert, Rebecca Hedström.

Our comprehensive guide covers a wide range of food supplements, from those that boost your workout to those that enhance your general well-being. We'll guide you through the best choices, whatever your specific needs or goals.

For better guidance on which food supplements you need based on your requirements, we recommend our 

 It takes a maximum of 5 minutes to complete, and you'll receive a personal recommendation based on your needs and goals.

Vitamins and minerals for the right needs that actually work

The need for specific food supplements naturally varies between individuals and can also change during different stages of life. To truly tailor supplements to personal needs, it's ideal to start with a nutritional analysis or similar evaluation methods. These help identify individual nutrient deficiencies and requirements. Despite this, there are fundamental nutritional needs common to almost everyone. Our recommended list is based on these universal needs; it offers a foundational nutritional base suitable for the majority. Below, we list the best vitamins and minerals based on different needs.

Finding the right food supplements can make a significant difference to a man's health and well-being. Here are the five most important supplements recommended for men, considering their unique nutritional needs and the most common deficiencies.

 Heart health, cognitive function, and inflammation. Omega-3, particularly EPA and DHA, supports cardiovascular health and can help to reduce the risk of heart disease.

 Bone health, muscle function, and the immune system. Many men have a vitamin D deficiency, especially those who spend a lot of time indoors, making this a critical supplement.

 Energy, muscle and nerve function, and sleep quality. Many people are deficient in magnesium, a mineral that is crucial for over 300 biochemical reactions in the body.

 The immune system, wound healing, and testosterone production. Zinc is particularly important for men's fertility and sexual health, as well as for maintaining healthy immune function.

 Muscle growth and recovery. Although not a nutrient in the strictest sense, a high-quality protein powder is an excellent supplement for men who exercise regularly to ensure adequate protein intake for muscle repair and growth.

For women, the right food supplements can offer support for unique nutritional needs and contribute to increased well-being and health. Here are the five most important supplements women should consider:

 The formation of red blood cells and preventing iron deficiency anaemia, especially for women of childbearing age who lose iron during menstruation. Iron is also crucial for energy levels and immune function.

 Women planning a pregnancy or who are pregnant, as folic acid contributes to reducing the risk of neural tube defects in the foetus. It is also important for DNA synthesis and new cell formation.

 Bone health, to help prevent osteoporosis, a condition to which women are particularly susceptible, especially after menopause. Calcium also plays a role in nerve signalling and muscle function.

 The absorption of calcium and promoting bone health, as well as supporting the immune system. Many women have a vitamin D deficiency, which can lead to a range of health issues, including an increased risk of osteoporosis.

 Heart health, cognitive function, and reducing inflammation. Omega-3, particularly EPA and DHA, is important for women to support heart health and can also help to alleviate symptoms of PMS and menopause.

Best food supplements for training, recovery and muscle building

To maximise your training results, the right food supplements are crucial. They can improve performance, recovery, and muscle growth.

 Muscle repair and growth. After a workout, muscles need protein to repair the micro-tears that occur during exercise and to build new muscle mass. Whey protein is particularly popular for its rapid absorption, but there are also other forms like casein (which is absorbed more slowly and can be beneficial to take before bed) and plant-based alternatives for those who do not consume animal products.

 Increased muscle strength and endurance. Creatine is one of the most researched and proven effective supplements for increasing muscle mass and strength. It works by increasing the availability of creatine phosphate, a molecule that helps to rapidly regenerate ATP (adenosine triphosphate), the primary energy source for short, intense physical activity.

 Recovery after exercise as it helps with muscle relaxation and prevents cramps by regulating muscle contractions. It supports energy recovery by activating ATP, which is essential for restoring energy levels. Magnesium is also important for protein synthesis, which promotes muscle repair and growth. Finally, it contributes to maintaining electrolyte balance, which is critical for the body's overall function after physical activity.

To effectively manage symptoms of premenstrual syndrome (PMS), there are specific food supplements that can offer relief and support. Here are the most important supplements that can help with PMS.

 Relieving cramps and other PMS-related symptoms like mood swings and fatigue. Magnesium can help to relax muscles and reduce the severity of cramps, while also contributing to better sleep quality.

 Improving mood and reducing symptoms like irritability and mood swings. Vitamin B6 plays a role in the production of neurotransmitters such as serotonin and dopamine, which can help to lift mood and reduce discomfort associated with PMS.

 Reducing inflammation and helping to relieve pain and tenderness that often occur during PMS. Omega-3 has been shown to have a positive effect on mood and can reduce the intensity of symptoms like depression and aggression during PMS.

Our PMS Balance is specially formulated for a woman's hormonal balance and to contribute to increased well-being during the menstrual cycle. PMS Balance contains evening primrose oil which contributes to maintaining a normal hormonal balance, sage which contributes to well-being during menstruation, vitamin B6 which contributes to the regulation of hormonal activity, and Dong Quai, also known as "female ginseng". It also contains chromium, which can help you tackle increased sugar cravings during PMS, as chromium contributes to the maintenance of normal blood glucose levels.

The best food supplements: Your ultimate guide

De bästa kosttillskotten: Din ultimata guide

All food supplements for hair:

The Secret to Radiant Hair

Hemligheten till strålande hår

Great Earth is proud to be your choice for the highest quality food supplements. We believe that vitamins and minerals are not magic, but rather a complement to a healthy diet and exercise—a tool to help you feel your best. With 35 years of experience in food supplements, we set the standard for our commitment to offering products that are not only effective but also safe and adhere to the highest standards.

Carefully selected, high-quality ingredients

Our product development takes place at our facility in Gävle, where our primary focus is always on using the highest quality ingredients. By managing 100% of our product development in-house, we can ensure that every Great Earth product is an investment in your health. We always strive to offer food supplements in a form that is natural and easily absorbed by the body.

We never compromise on our own quality and safety. We always set high standards for ourselves as well as for our suppliers. That's why we work exclusively with suppliers who follow the principles of Good Manufacturing Practice (GMP). GMP provides a comprehensive framework that regulates the manufacturing and packaging of food, health products, and pharmaceuticals. This quality standard includes regulations on the training and responsibilities of production staff. When manufacturing according to GMP standards, every batch produced must be reviewed by qualified personnel. In the event of any deviations during production, a thorough investigation must be conducted in accordance with a specific system known as Corrective and Preventive Action (CAPA).

To ensure our products are ready for the global stage and meet international approval, we strictly adhere to the guidelines from the US Food and Drug Administration. And now, drumroll please... we are certified according to CFSC! We know, acronyms can be a mouthful. CFSC stands for “Certified for Self-Care” and is a stamp of approval from the industry organisation, Svensk Egenvård (Swedish Self-Care). This certification is for manufacturers and suppliers of food supplements and products for sports and weight management. 

When it comes to ensuring quality, we believe it's best to be doubly sure. You can simply never be too careful. For this reason, we follow the HACCP standard, developed by the Food and Agriculture Organization of the United Nations (FAO). The acronym stands for Hazard Analysis and Critical Control Points. The goal of this method is to minimise the risk of quality issues during the production process. HACCP is a standardised working method that specifies how to identify, assess, and control potential risks in food production. The method is designed to ensure that food and products are always completely safe for the consumer.

Great Earth – Your Trusted Partner for Food Supplements

Great Earth – Din pålitliga partner för kosttillskott

How can you make sustainable choices in everyday life?

Hur kan du gör hållbara val i vardagen?

Articles about training:

The new year is here, and perhaps your resolution was to get more active. Let's explore different forms of exercise and find what's right for you.

For those who love to unleash their power, boxing is an excellent way to train. It not only builds strength and fitness but also fosters a sense of confidence and focus. Whether you train in a group or on your own, boxing is a fantastic way to release stress and boost your well-being.

Swimming - Grace and strength in the water

If you love the feeling of being in the water, swimming could be the perfect form of exercise for you. Swimming provides a full-body workout while being gentle on the joints. Whether you're a beginner or an experienced swimmer, there's always room to improve and enjoy the therapeutic effects of the water.

If you're looking for a form of exercise that focuses on both body and mind, yoga is an excellent choice. Yoga offers practices for flexibility, strength, and meditation. Whether you're a beginner or an experienced yogi, there are various styles and levels to meet your needs.

Activate your body on your terms

Aktivera kroppen på dina villkor

Food supplements for digestive health:

This year, we want to inspire you to break your eating habits and explore the world of food by seeing it as more than just nourishment - food is a source of enjoyment and creativity!

Our simple yet powerful challenge to you is to try a completely new dish every week. It doesn't have to be complicated; it could be a new flavour combination, a unique spice, or even a recipe from another cuisine. By daring to try something new, you open up opportunities for culinary discovery and surprise.

It's important to point out that new dishes don't always have to be complicated. Sometimes, the simplest and most unexpected combinations turn out to be the most delicious. You don't need to be a master chef to create something amazing. Just a new ingredient or a different cooking method can transform your dining experience.

Consuming fibre-rich food has a beneficial effect on maintaining normal blood lipid levels. Additionally, an increased fibre intake results in a more gradual and controlled rise in blood sugar levels.

Some examples include sauerkraut, kimchi, and yoghurt. Fermented food is rich in probiotics, meaning it contains beneficial live bacteria that support the optimal function of our digestive system.

Give your stomach time to digest your food. It needs time to produce digestive enzymes and break down food more effectively, which can reduce the risk of digestive discomfort like bloating and gas. If you need a little extra help breaking down your food, we have the product for you 

Omega-3 is an important type of fatty acid that our bodies need to feel good. Omega-3 contributes to the normal function of the heart, brain, and vision. Read more about our Omega-3 

Food is Not Just Nourishment, It's Also Enjoyment

Mat är inte bara näring utan även njutning

Food supplements for pregnancy:

Training During Pregnancy: Reduce the Risk of Complications and Optimise Your Health

Exercising when you're pregnant has many positive effects on your health. It can help reduce anxiety and fatigue, while boosting self-esteem and quality of life. Exercise also has a positive impact on blood sugar and heart rate. Did you know that training during pregnancy can even reduce the risk of certain complications?

Stay Active and Feel Good - Safe and Effective Training for Pregnant Women

If you keep up with your training during pregnancy, it's much easier to get back into it a few weeks after giving birth. Movement enhances the body's ability to regain its strength and function post-pregnancy and delivery. A good mindset to have when you're pregnant is to focus on maintaining your body and your fitness routine, rather than aiming for personal bests. I did strength training throughout my last pregnancy and was at the gym the day before my baby was born. I had a little goal of going straight from the gym to the maternity ward, but it didn't quite work out that way – which was probably for the best! Of course, it's crucial to listen to your own body and how you feel each day. Don't let anyone else influence how you should train. If you feel nauseous and tired, stick to low-intensity strength exercises. If you're feeling energetic and strong, take the opportunity to do something a bit more high-intensity and heavy. Let your daily form decide. The most important thing is to do something rather than nothing. All movement counts!

I often hear from pregnant women and new mothers who want to start exercising that they feel a sense of fear and uncertainty about movement during or after pregnancy. It's really important to remember that movement helps the body to heal and offers so many positive benefits. If you feel unsure, consider getting help from a personal trainer. A PT can help you find exercises that are right for you and create a training plan based on your individual circumstances.

Article written by Rebecca Toll: @stronger_by_rebecca

Effective Strength Training During Pregnancy

Effektiv styrketräning under graviditeten - Great Earth

Food supplements for relaxation and mental health:

Distractions are everywhere these days, and it's not uncommon to lose our train of thought or focus on the task at hand. This article, however, is designed to be your ally in this battle. We'll explore a variety of expert tips tailored to your lifestyle and well-being, offering practical and enjoyable strategies to help sharpen your focus and improve your concentration. From redefining your environment to harnessing the innate power of your mind and body, these tips are all about making positive, impactful changes without overhauling your life.

Imagine a space where your thoughts can breathe and your focus can thrive – that's the essence of a distraction-free zone. It starts with finding a workspace or environment that nurtures your concentration – a place where you feel comfortable and can focus on your tasks. But it's not just about the location; it's also about what you allow into it. In the digital age, the potential for distractions is endless.

Consider minimising these by managing your social media use, turning off unnecessary notifications, or even setting specific 'tech-free' times. Furthermore, never underestimate the power of your physical environment. A tidy and organised space isn't just pleasing to the eye; it also clears mental clutter and enhances your mental clarity. By taking these steps, you're not just creating a space; you're cultivating a mindset, a personal sanctuary where your focus can flourish.

Mindfulness is a mental state achieved by focusing your awareness on the present moment, while calmly acknowledging and accepting your feelings, thoughts, and bodily sensations. This practice is invaluable for concentration as it teaches us to manage our wandering thoughts and emotional reactions, promoting a calm mind. For beginners, simple meditation techniques like focused breathing or guided meditation apps can pave the way for improved focus. Integrating short, regular mindfulness exercises into your daily routine can significantly enhance your mental clarity and concentration. Remember, the goal isn't to follow a strict regimen but to cultivate a personal practice that helps you centre your thoughts and find your focus.

In a world that often values multitasking, we overlook the power and efficiency of single-tasking. The truth is, multitasking can severely hinder concentration and the quality of your work. Single-tasking, or focusing on one task at a time, not only improves the quality of your output but also brings greater satisfaction from the work you do. Strategies like the 'Pomodoro Technique' or time-blocking can help with this. Successful individuals like Warren Buffett and Cal Newport often emphasise the importance of deep work and concentrated effort, demonstrating the undeniable benefits of single-tasking.

Your body's well-being plays a crucial role in cognitive function. Proper hydration and a balanced diet, rich in whole foods, support brain health and concentration. Physical activity is also vital: regular exercise, even short daily walks, can significantly improve mental sharpness and focus. Furthermore, it's essential to acknowledge the need for rest. Regular breaks, adequate sleep, and periods of relaxation are not luxuries but necessities that replenish your mental energy, preparing you for sustained concentration and effective mental function.

Stepping into nature is like a gentle reset for the mind. The tranquillity, fresh air, and natural surroundings combine to help reduce stress and clear your thoughts, allowing you to regain focus. Even small doses of nature, like a walk in a nearby park, tending to houseplants, or simply opening a window to let in natural light, can enhance your mood and concentration. Moreover, exposure to natural light helps regulate sleep patterns, which is crucial for maintaining optimal cognitive function.

Music and ambient sounds can be powerful tools for sharpening our focus. It's all about finding the soundscape that suits your unique concentration rhythm. While classical music or nature sounds are known for their calming effects and concentration benefits, others might find focus in white noise or even complete silence. Experiment with different soundscapes to discover what anchors your focus best, understanding that the perfect soundtrack for concentration varies from person to person.

Refining focus and enhancing concentration don't necessarily require monumental changes to our lives. Rather, it's about consciously adjusting various aspects of our daily routines and environments – from embracing the tranquillity of nature and the rhythm of our own focused soundtracks to nurturing our bodies and minds with mindful practices, nutrition, movement, and rest. Every step, no matter how small it may seem, is a move towards a life marked by greater clarity, increased productivity, and a profound sense of presence in everything we do.

Expert Tips for Better Focus and Concentration

Specialtips för bättre fokus och koncentration

Food supplements for wellbeing:

Every day, we make choices. From the moment we wake up until we go to bed, our day is filled with routines and habits that either contribute to our wellbeing or detract from it. Whether it's what we eat, how we move, or how we manage stress, these daily routines are the building blocks of our health and happiness.

In this article, we'll explore the connection between our daily habits and our wellbeing. We'll take a closer look at the physical, emotional, and environmental aspects, providing insights and tips on how you can make simple yet effective adjustments to your daily life.

Regular movement isn't just about getting in shape; it's also a mood booster. A brisk walk, a few stretches, or dancing to your favourite song can release endorphins that make you feel good, helping you start the day with a smile. Incorporating simple exercises into your daily life, like taking the stairs instead of the lift or doing quick stretches at your desk, can make a noticeable difference.

Have you ever noticed how you feel after a good night's sleep? Consistent sleep routines are crucial for your wellbeing. Quality sleep is like a secret potion for a better mood and improved productivity. Try to establish a regular bedtime and create a calming pre-sleep routine to help you unwind.

Eating well doesn't have to be a chore. It's about listening to your body and enjoying all the flavours life has to offer. Savouring your meals and the social aspects of eating can make a huge difference. Try to incorporate more fruits and vegetables into your meals and enjoy every bite.

Everyone experiences stress, but daily habits can help us manage it. Find time for hobbies that bring you joy, whether it's painting, reading, or gardening. Relaxation techniques like deep breathing or meditation can also provide a sense of calm amidst the chaos of life.

Your social life is a vital aspect of emotional wellbeing. Cultivate habits that foster meaningful relationships, such as reaching out to friends for a chat, joining clubs or groups with shared interests, or scheduling regular family time.

Mindfulness is a simple habit you can cultivate. It involves being present in the moment and paying attention to your thoughts and feelings without judgement. Taking a few minutes each day for reflection or grounding exercises can help reduce stress and enhance your emotional wellbeing.

Your surroundings have a significant impact on your mental state. Having an organised, clutter-free environment can help reduce stress and increase productivity. Consider doing a little tidying up each day to create a calmer space.

Nature has a magical way of rejuvenating our spirits. Even if you live in a bustling city, make an effort to connect with nature. Take a walk in the park, have a picnic, or simply sit under a tree and enjoy the fresh air. These simple habits can bring a touch of nature into your daily life.

In summary, our daily choices significantly impact our wellbeing. From the food we eat to the moments we choose to pause and breathe, every decision paves the way for better health and happiness. Integrating mindful habits concerning physical activity, emotional health, and our environment can truly make a big difference. So, as you go about your day, remember that every small habit, no matter how simple, can be a step towards a brighter, more fulfilled life.

How Do Your Daily Habits Reflect Your Wellbeing?

Hur speglar dina dagliga vanor ditt välbefinnande?

Food supplements for energy and relaxation:

Music has long held an important place in our daily lives, from the soft murmur of a lullaby to the refreshing beats of pop music. It moves us, inspires us, and sometimes even prompts us to act. But have you ever considered how music can play a crucial role in shaping and improving your daily routine, beyond simply being a source of entertainment?

This article will take you on a harmonious journey, revealing how melodies can energise your afternoons or provide comfort during the quiet moments of the evening. Whether you're a music enthusiast or just looking to bring a little rhythm into your daily life, we'll explore how songs can elevate every moment from dawn to dusk.

Integrating music into your morning routine can help set the emotional and psychological tone for the hours ahead. Whether you need a nudge to get out of bed or a rhythm to accompany your morning jog, the right melody can provide motivation and turn everyday tasks like brushing your teeth or preparing breakfast into joyful experiences.

But how do you choose the 'right song'? On days when you wake up feeling a bit down, upbeat and energetic tunes can act as audible caffeine, chasing away the morning grogginess. Think of lively pop songs, energetic rock, or even a peppy jazz number. On the other hand, if you're looking for a calm start to your day, perhaps after a restless night, soothing and tranquil melodies can offer comfort. Classical pieces, acoustic guitar, or soft instrumental tracks can weave an atmosphere of peace and quiet, giving you a serene start to the day.

The post-lunch period is notorious for its sluggishness. The morning's energy fades, and the weight of a full stomach can lead to the dreaded 'afternoon slump'. Music can serve as a revitalising elixir. A lively playlist can stimulate the mind, helping you get back into the day's momentum. Whether you're returning to work, studying, or something else, music can help you concentrate and boost productivity.

However, it's not just about re-energising. Music works wonderfully as a backdrop for various tasks. Whether you're delving into a project, tidying the living room, or even cooking, the right background music can enhance focus and efficiency. Additionally, instrumental tracks or songs with a repetitive beat can create an ambient environment, transforming your workspace or home into a zone conducive to work.

Evening serenades: Winding down with music

After a long and eventful day, it's essential to shift from the buzzing energy of work and chores to a state of rest. Music plays a vital role in this metamorphosis. A well-chosen song can help you change your mindset, making the transition between work and relaxation smoother. The slowing tempo of an evening song or the soft hum of a calming melody can act as auditory cues, telling your body and mind that it's time to wind down.

Imagine sinking into a warm bath with a soft instrumental track playing in the background, or immersing yourself in a book with a gentle jazz number as your companion. Music can enhance these experiences, deepening relaxation and providing a much-needed escape from daily stresses. It's not just about the songs you choose, but also the atmosphere they create. A soothing melody can turn an ordinary evening into a mini-retreat, a brief escape from the hustle and bustle of the world.

Some people use music to help them sleep; it's like a gentle persuasion into slumber. By choosing songs with the right tempo and volume, you can create a sleep-friendly environment. Think of slow, melodic tunes that mimic the rhythm of a resting heartbeat. The volume should be just loud enough to be heard, but soft enough to let your thoughts drift away.

Throughout our journey from dawn to dusk, the harmonious threads of music have shown their ability to elevate even the most mundane moments, making our days brighter, nights calmer, and routines more melodious. So, the next time you find yourself in a moment of calm or chaos, remember there's likely a song waiting to enhance the experience. Embrace the rhythm and let life dance to its melody.

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